Facebook is the most popular social media network worldwide, with billions of users each month. The social media channels your firm should pursue will vary depending on your industry; however, Facebook is one of them more often than not. In this blog, we will investigate the top tips for optimising Facebook lead generation.
1 Facebook Groups
There are two options when it comes to Facebook groups, making your own or joining an existing one. We suggest doing both.
By creating a Facebook group, you get to select your targeted audience and invite them. Then, write a detailed description of the groups and why they should join. It is also essential to decide and publish the group’s rules on the bio to ensure people know what they can and cannot post.
Search for the local groups in your niche, provide free advice and guidance to everyone you can. Giving out knowledge in this field will establish your firm/name as trustworthy, helpful and knowledgeable.
2-Facebook Lives
Live videos are often daunting to people; however, they can boost organic leads considerably. The unpolished nature of a live video shows authenticity as well as trustworthiness. This is particularly beneficial to firms that are primarily or solely online. It allows consumers to face the brand and enable them to be less sceptical about your firm. Lives are the best way to engage your audience and generate organic leads.
3-Facebook Stories
Facebook stories go live for 24 hours. Stories are a great feature that allows your firm to offer one-off deals and limited-time offers. These also make for great trial runs or Q&A segments that enable you to ask your audience if they would like something or not. For example, “would you like to see a blog post dedicated to understanding Facebook Leads?” with a yes or no column. Polls are a sure-fire way to produce content that your audience wants.
5-Posting Frequency and Time
The key to posting is regularity. By deciding on a specific timeframe between each post, you can provide structure to your feed and allow your followers to predict when the next post will be released. When deciding when to post, think about who your audience is and when they would be most likely to be on Facebook.
6-Long Descriptions
Although often overlooked, the text is important on social media. By using longer posts, you engage your audience in conversation. The more people like share and comment on a video, the more organic leads you will receive. Remember not to overuse this technique and ensure that you continually incorporate images with your posts to draw more attention.
Using these steps, you can maximise your Facebook performance in lead generation. If you have a specific question or want to talk to us about our services, we would be happy to help. www.rodexo.ie
