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Search Engine Optimisation (SEO)
SEO is the most critical tool in any Digital Marketers tool kit. All your online marketing strategies stem from good SEO. SEO is what makes your website show up in online searches. Without effective SEO, prospective customers may never get to your site, despite your efforts.
Search engines have the power to choose which websites appear when people conduct online searches. Search engines such as Google use algorithms that look for set criteria to determine if your website is what the searcher wants.
Through SEO digital marketers tell these search engines that your firm is the perfect match for the searched words. For example, if you’re selling coffee, you want the search engines to present your website first when people type “coffee” into their search bar in your area.
Millions of websites would have a term like ‘Coffee’ associated with them. Using SEO digital marketing agencies can help you stand out amongst the competition and get to the top of the search results.
Rodexos’ expert team is up to date with all the latest criteria to put your website in front of the right customers. They know how to optimise all your content with related keywords, backlinks, internal links, and local optimisation tactics. To get a quote or talk to one of our experts, visit our website, rodexo.ie
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Pay-per-Click (PPC)
PPC strategies involve paying a search engine to place your website at the start of search engine results. You can tell when a firm uses PPC to have the word Ad in their search result. With PPC, you choose keywords associated with your products and services and create search results to match them.
To get your ads placed in prime spots on Google, you need to bid on your chosen keywords. Every time someone enters a search query, the search engine decides which ads to show them. Search engines look at several aspects of your PPC offering, bid price, quality score and site appearance before choosing their winning ads.
PPC ads’ beauty is you pay for your bid only when a customer clicks on your ad. This is fantastic for your marketing budget as you only pay when the advertisement was successful.
An excellent marketing company will help you decide on setting a maximum amount per campaign and per keyword and the best keywords for your ads.
It’s easy to see why an experts’ help in creating ads and deciding on bid prices would be essential to PPC. Finding a digital marketing firm that has the expertise you need is paramount for PPC success. To talk with us about our SEM and PPC services, visit our website rodexo.ie
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Social Media Marketing
For successful social media marketing, you need professional knowledge of each platform you are using. Each social media network has a unique demographic; taking advantage of this allows your firm to target exact clientele for your business aims.
With 3 billion social media users worldwide, taking advantage of social media provides access to huge audiences for your goods and services. Social media marketing increases awareness of your brand through engaging content and provides a uniquely personal customer relationship.
Our social media experts can help you create engaging content that appeals to the demographic you want to target. We’ll also help you set up targeted Social Media ads to a specific customer base.
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Website Strategy
Your website is your business’s online storefront. Once a potential customer reaches your site, your web strategy is the most critical part of your marketing efforts.
Functional links, load time, and H1 tags are a few of the things that add value to your site. Rodexo Digital Marketing recently increased a client’s web traffic by 58% by merely optimising their website.
The main objective of any website is to enhance sales and leads. An excellent digital marketing agency will streamline your firms’ buyers journey and maximise your sales.
To talk to one of our experts, visit rodexo.ie
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Email Marketing
Email outreach is the longest-running marketing tool online but is still an integral part of any digital marketing campaign today.
Maintaining a detailed contact list and producing regular product offers to increase return customers can be central to your readvertising campaign. However, it is also quite time-consuming.
A digital marketing agency with experience and know-how in email marketing can reduce the time needed to create these remarketing emails. Through the use of sign up incentives and data analytics, digital marketers will help grow your email list, come up with engaging campaigns that drive conversions to your site.
To talk to one of our experts, visit rodexo.ie
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Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy. You only pay for successful conversions. Affiliate Marketing can be a great way to reduce cost, but it can be quite challenging to arrange. Usually, a firm will hire a professional blogger or related website owner to market their products. In return, the firm will pay the blogger a percentage of their profits every time they receive a sale from the bloggers’ site. You can think of affiliated marketing as an online version of door-to-door sales.
For more information on all our digital marketing services, visit our website rodexo.ie