What are your customers searching when they find your business online? How quickly can they access the vital information about your firm? Your job is to ensure that all essential information, such as a phone number is available to potential consumers before reaching your website.
Google my business is a listing of your business’ operating information, reviews, posts, and more. Although most of this information is on your website, most people will not even visit a site if they can find what they need straight away, Google My Business indexes the information you provide and checks for consistency across Search and Maps. So, when your customers search for you, google will give them the information they need immediately.
If mastered, Google My Business is a powerful analytical tool that can help you determine where your visitors come from and how they find you. This information is priceless, and when properly used, your firm can focus on what is working and increase conversion traffic on your site.
The Most common mistake on Google My Business
There are several ways to get your firm to the top of Google results, such as PPC and SEO, but Google My Business is a straightforward tool that can be the most cost-effective of any optimisation tool:
- Display, change and select critical business information (phone number etc.)
- React to an online review, answer customer questions and manage your online customer reputation
- Choose customer photos, videos, and other user-generated content to be displayed on your page
- Gather valuable data regarding how your customers find your site
A good My business account can set you up for future local SEO campaigns.
Yet, over half of all businesses do not have their free Google My Business account!
A study by Google found that “50% of consumers will go to the shop they search on google within 24 hours of the search. That is a vast number of sales to be missing out on! When properly utilised, Google My Business can lead to a boost in sales and improved customer loyalty.
Here is Rodexos’ number one tip for effective use of Google my Business. Ensure your pages information is accurate, comprehensive, and up-to-date
There are many elements to Google My Business, start by creating a strong foundation of fundamental business info.
- Business Name
- Business Address
- Telephone Number
- Website
- Description of your firms’ industry of your business
- Any unique selling point etc
When you first ask to place a listing google will ask you for your name number and address to create a listing. So those will be covered automatically. This information will be given to Google Search, Maps and Plus, providing an excellent foundation for your local SEO. You should provide the EXACT same information to what is currently listed on your website. Contrasting information will negatively impact SEO.[html_block id=”562″]
